At Density, we build a small sensor that measures how busy a location is in realtime. Customers mount the unit above a doorway, connect it to power and WiFi, and use our API to access how many people have visited. When we announced what we were doing last summer, we hoped tech companies and developers would reach out. They did. But so too did hundreds of others from all around the world and in completely different markets. Some with expansive, two-thousand-location networks, others asking for a few hundred, and many with just one set of doors they deeply cared about: SMBs, Fortune 500s, startups, airlines, ad agencies, schools, hospitals, transit systems, and many many more. We’ve since come to believe that the challenge of “human load balancing” is fundamental, fascinating, and global.
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