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Senior Product Manager / Product Owner, DTC

Position Summary:

We are looking for an experience Product Manager with B2C experience who will be responsible for executing the digital product roadmap for Cinch’s direct to consumer (DTC) division. Reporting to the Director of Product, they will be jointly developing the Product roadmap, prioritization framework and own the execution of the roadmap to drive objectives and key results.

Duties and Responsibilities:

  • Responsible for articulating the vision and the strategy to the team and stakeholders, ensuring there is alignment and execution of the strategy.
  • Maintains product roadmap, aligned to key objective and strategy, and drives its execution.
  • Functions as product owner for the Direct to consumer (DTC) line of business, working closely with engineering, QA and UX. Working closely with a Business Analyst, owns the product backlog, responsible for user stories, acceptance criteria and signing off on the completion.
  • Drive the backlog prioritization, leveraging a prioritization framework, to achieve key objectives.
  • Supports SCRUM best practices and techniques, working to deliver value iteratively.
  • Maintains A/B testing roadmap – setting up experiments, observing and reporting on results, and instituting findings.
  • Effective communication and collaboration with multiple stakeholders across the organization. Keeps them abreast of latest releases, updates, issues. Voice of the product to the organization.
  • Works closely with UX/UI designer to ensure they align on objectives and key results.


  • 3+ years of experience as a Product Manager/Product Owner
  • 2+ years working on B2C digital products.
  • Strong ecommerce experience and understanding of the customer purchasing funnel and consumer psychology.
  • Passionate about developing new product and process improvement ideas.
  • Comfortable working in a fast-paced, lean, agile environment.
  • Data-driven - excellent grasp of data and analytics: from web behavioral to operational metrics to help drive decision and new product ideas.
  • Excellent communication, interpersonal and presentation skills.
  • Proven leadership of a cross-functional SCRUM Team to achieving the business objectives.
  • Solid understanding of web usability, user centric design and design best practices.
  • Solid technical understanding of development and QA.
  • Solid web analytics experience – GA preferrable.
  • Self-stater, detail oriented and great at time management.


  • Development experience.
  • QA experience.
  • JIRA experience.
  • A/B Testing.