Grow sales and establish market share for an assigned territory by promoting, selling and servicing Vascular Interventions and Endovascular products. Build business by aggressively developing new accounts and driving therapy adoption of a new and novel laser atherectomy technology.
Maximize profit by achieving sales revenue targets and growing market share for a specified territory.
Build meaningful partnerships with KOLs (Key Opinion Leaders) and other high-volume Interventional Cardiologist, Vascular Surgeon and Interventional Radiologists in target accounts.
Develop and maintain key physician and hospital contacts to achieve corporate objectives while servicing the customer to meet their needs.
Increase sales by developing new users and driving adoption and continued use of Auryon Laser in target accounts.
Keep up-to-date on all product, clinical and procedural knowledge as it relates to the products being sold within a specific territory.
Effectively manage assigned territory through sales activities such as territory analysis, prospects, growing and maintaining existing accounts, and trials/evaluations.
Develop quarterly business plans with identified key account targets for each main product category.
Anticipates market and competitor trends and generates demand by uncovering unknown customer needs.
Proactively identifies opportunities to improve sales processes, training, and works with leadership to implement/communicate to team.
Maintain the highest level of professionalism at all times; both externally with customers, and internally with Company employees.
Keep management and sales team members aware of any selling tips, success stories and suggestions that may help the sales organization.
Ability to communicate broad and strategic messages to different types of audiences.
Provide ongoing information to sales management and marketing on all competitive activities and product introductions or evaluations through the respective geographic boundaries.
Submit weekly expense report when necessary and adheres to expense policy and procedures.
Maintain specific account knowledge within assigned territory such as: key decision makers in each department, department hierarchy, products used and how they are used, company products and competitor’s products, and hospital programs.
Consistently communicate new product ideas and potential improvements to sales and marketing management.
May help introduce new product prototypes to various centers of influence and follows up these introductions when asked by the marketing department.
Setting physician expectations before, during and after a case by painting a picture of what success looks like for the physician, staff and administration.
Anticipating and adapting to challenges, coaching physician and staff through complex clinical situations.
Assist with recruiting/training, including field visits for potential new hires.
Trade show and event coverage.
Bachelor’s degree from an accredited college or university strongly preferred
5 years of interventional/endovascular device selling experience in a complex and highly clinical hospital setting. PAD experience preferred.
10 years sales (or sales/marketing combined) experience
Office based lab (OBL) experience preferred
Demonstrated ability to work independently & drive results
Ability to teach & educate medical personnel, peers & technical support personnel
Demonstrated track record of success in prior roles
Must be willing to travel, some overnight required
Must be able to meet hospital vendor credentialing requirements
Skills and Knowledge
Proficient in Microsoft Office Suite, Oracle OBI and Salesforce.com
Exceptional interpersonal skills and emotional intelligence
Ability to build strong inclusive relationships with customers and internal partners
Expertise in peripheral vascular clinical, technical and procedural processes
Strong organizational and communication skills, including ability to communicate broad and strategic messages to different types of audiences
Demonstrates good judgement when assessing complex situations, making quick decisions and delivering on deadlines, always acting with integrity
Advanced negotiation skills, and ability to assess the customers’ competitive position to drive targeted solutions
Works safely and follows all OSHA regulations and company safety policies and procedures
Exposure to frequent traveling (car, plane, train), medical facility environment and standard office environment
Ability to frequently lift and/or move up to 15lbs
Ability to occasionally lift and/or move up to 50lbs
Ability to regularly sit or stand for extended periods of time
This position requires some travel up to 75% of the time, including overnight travel